Answers

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The questions artists ask me most — pricing, process, gear. Answered properly, no sales pitch.

Silhouette with a raised arm on a rooftop above the city, a scene from a Lossvisuals rap music video shoot

August 30, 2026 · 3 min read

Shooting a Rap Music Video: What Actually Matters

Shooting a rap music video and don't know where to start? What actually matters for location, energy and look, from 250+ productions.

Rapper sitting in the grass with the sun flaring through the trees during a backlit music video shoot

August 30, 2026 · 3 min read

How to Tell Who Should Shoot Your Music Video

Seven things to check before you let someone shoot your music video. Watching the reel isn't enough, here's what actually tells you whether they can deliver.

Silhouette of a person backlit on wet cobblestones during a night music video shoot

August 23, 2026 · 3 min read

Music Video, Performance Video or Visualizer?

Three formats with completely different workloads. What separates a music video from a performance video and a visualizer, and which one your track actually needs.

Person in a crocodile costume crowd surfing at a festival during the Killy Manjaro Euromix video shoot

August 16, 2026 · 3 min read

How a Music Video Concept Comes Together

From song to image in six steps. How I turn a track into a visual idea in music video production and why the first idea is almost never the right one.

Two rappers outside a Korean takeaway during a music video shoot, one pointing into the camera

August 9, 2026 · 3 min read

How Long Does a Music Video Production Take?

From first message to final master, a music video production usually takes three to four weeks. What happens in that time and which parts you simply cannot rush.

Burning figure next to a black Maybach on a Lossvisuals music video shoot

July 27, 2026 · 4 min read

Why does your music video look cheap?

Your music video looks cheap even though the budget was fine? The reason is production value. Here is what really makes the look.

Rapper in a pink shirt performing at night in front of a lit Night Shop sign, surrounded by a crowd

July 20, 2026 · 2 min read

Where Professionalism Really Comes From

Professionalism does not come from expensive gear. What makes a music video professional and why the most important part happens before the camera even rolls.

Black silhouettes of dancing figures backlit against a white studio backdrop

July 11, 2026 · 3 min read

Why nobody takes you seriously (and it's rarely the music)

You want to be taken seriously as an artist but nothing moves? Often it isn't the music, it's your visual image as a whole.

Editing timeline of a music video production

July 1, 2026 · 1 min read

How a Music Video Production Works: From Idea to Finished Video

How a music video production runs step by step, from brief to shoot to post, and where you as the artist are involved.

Dark, cinematic look from a Lossvisuals production

June 25, 2026 · 1 min read

Low-Budget Music Video: How to Reach Label Level

How to make a video with impact on little budget. Concept over gear, cinematic looks, and the decisions that make the difference.

Rapper bachelorbby in a puffer vest and silver watch in the leather seat of a private jet on a Lossvisuals music video shoot

June 15, 2026 · 3 min read

What Does a Music Video Cost? An Honest Look for 2026

What does a music video really cost? I break down which factors drive the price and how to tell a serious quote from a bad one.

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